ADIDAS: KORN'S CONNECTION AND HIS ROMANCE WITH ADIDAS
Korn 's famous song, ADIDAS , which stands for All Day I Dream About Sex , marked the beginning of a special connection with Adidas . Although the lyrics don't mention the brand, it's clear that Korn loved the brand, and after the song 's release, Adidas maintained a close relationship with the band, sending them clothing, shoes, and other items , setting a trend for fans of the band members' style.
In 1998, Korn changed course by signing a multi-million dollar contract with Puma, which was looking to establish itself in the nu-metal fashion scene. This move drew criticism from some fans who felt the band had betrayed Adidas . However, Korn made no secret of their desire to capitalize on the deal, including featuring their song "Freak on a Leash" in Puma commercials. This decision aligned them with the historical rivalry between Adidas and Puma, as Puma was founded by Rudolf Dassler , brother of Adidas 's founder .
Despite changes in sponsors—including a deal with Pony in 2001—the bond with Adidas officially resurfaced in 2023 when Korn launched an adidas Korn clothing line . This move not only reaffirms their connection with the brand that launched their career in the fashion world but also reflects the evolution of nu-metal and its role in contemporary music culture .
This is how Adidas presents us for the second time with a collection in collaboration with Korn , and once again sneaker fans and enthusiasts are very excited to see this new release.